Look at the website the other way. When I started attending games one year ago, I didn't even know how to wear half the gear I was recommended. Operator pictures on Google can only go so far.
Now, I have a whole reference of what people use and wear at Airsoft games. I used the gear thread here to check what I could wear. Now I have a website full of model wearing said gear. Take everything with a grain of salt, of course, but it's no different than random Google pics that are often of poor quality.